Thank you JOHNSON’S® for sponsoring this post. As always, all opinions are my own.
If you have been following me on social media, you would know that I am totally behind the revamp of the JOHNSON’S® line up. As a mom who really investigates what ingredients go into every product, I love that JOHNSON’S® is all new, inside and out! They’ve reformulated their entire offering with 50% fewer ingredients and now 96% of the ingredients in their washes, lotions and haircare products are naturally derived*. This commitment means trust and thoughtfulness to me. I love that JOHNSON’S® examined every ingredient just like I would, as a mom. When JOHNSON’S® asked a group of parents and social media influencers to try out their new products back in the summer at an unveiling event in NYC, I was totally drawn to the CottonTouch™ line.
At one of the stations, I met one of JOHNSON’S® R&D team members, who is also a mom like me. I will never forget her excitement when revealing the special feel and absorption behind the new CottonTouch™ Newborn Face & Body Lotion. I tried it for myself and immediately noticed the breathable and hydrating formula, lightweight texture, and how fast it absorbed into my skin. While CottonTouch™ was featured at the event, it’s actually a brand new product that was created with JOHNSON’S® changes in mind.
If you have ever tried to lotion a 2.5 year old, you would appreciate the thought behind making an effective yet fast absorbing lotion to minimize sticky, slippery residue. I have approximately 0.97 seconds to lotion Kai head to toe before she runs off to chase the cat. No joke, every night, it’s like trying to noodle a catfish. JOHNSON’S® CottonTouch™ lotion is different and setting the bar for gentle. The lotion contains real cotton fibers, has ultimate softness, and is free of parabens, phthalates, dyes and sulfates. It is pH balanced for the most sensitive skin. It feels sooo different to me, almost like fluffy little clouds absorbing into the skin. My favorite part is that it leaves no greasy marks or residue. What better way to show you guys what I mean with a little experiment.
How many times have you applied lotion and then had to answer a call or swipe open your phone, only to leave greasy streaks? I know my screen looks like an oily mess most of the time!
For my experiment, here is what I did: I applied some JOHNSON’S® CottonTouch™ lotion on Kai, as I normally would. I rubbed in for about 3-4 seconds and then swiped on my screen. The result, NO STREAKS! CottonTouch™ Lotion left behind no unwanted, oily or greasy residue on my glass screen. Imagine what a game changer this is for your baby’s skin!
If you want to watch the JOHNSON’S® CottonTouch™ iPhone screen test in video, head over to my Instagram page or my Kai highlights for the full trial. Pick up a bottle for yourself and put it to the test. I might even steal this from Kai for myself!
Hope this experiment was helpful to you and demonstrated why JOHNSON’S® CottonTouch™ is our new go-to lotion for Kai!
Until next time, xoxo
* Based on average cumulative volume of ingredients using ISO / DIS 16128 (water included)